This is baking, but Manly Baking! A lot of men like to bake, its a fact but when it comes to recipe books what do you find: you can always tell the cake section in the bookshop as its a whole row of pink pink pink. For me there is nothing that attracts me more than a sugary pink book, all pretty and pastels and quite rightly this is an image that sells. However there are a lot of people for whom this is not the case
Im not saying that a man wouldn’t buy these books but in marketing terms thats not the audience intended. There are a lot of women too who either don’t like cutesy pink or find it stereotypical (or just don’t like frosting)
I spend a lot of time looking at cookbooks on amazon, and some of my favourites have been found on the ‘those who bought also bought’ feature which I love (so many new finds). Over time (and especially recently) Ive come across a number of books which look to contain delicious recipes but aren’t pink and often written by men.
Warm Bread and Honey Cake: I was originally attracted by the name and cover, first getting the book out of the library and then later buying a copy. You won’t find pink cupcakes covered in buttercream here, but you will find an array of exciting cakes, bread and sweet delighted from across the globe. A feature I especially love is the introductions to the recipes which include history of the dish and origins of the ingredients.
Baked Explorations: Again it was the cover that attracted me and the insides are really classy too, all black and gold (I do love a book with lots of decoration) and a photo of two gentlemen in ties partaking of cake and coffee? against the backdrop of an old fashioned bookcase. I really get the feel of this book being the Modern Gentleman. Inside you will find iced cakes, muffins, cookies, fruit pies and the Monkey Bubble Bread looks exciting. Another important addition is the American – Metric – Imperial conversion chart.
The Fabulous Baker Brothers: I came across this while browsing through the shelves of Waterstones. Predominantly about bread it has a vast array of exciting recipes. Bread isn’t just what you make toast out of for breakfast (apparently this ties in with some telly program but I’ve never seen it)
Tea with Bea: If you like your sandwich sponges but don’t want to drown in pink then this is the book for you. The cover itself is mouthwatering and inside are delicious looking cakes, cheesecakes cookies and tarts accompanied by very classy photography. Im planning to take a trip to the cafe sometime soon in Bloomsbury
Cox Cookies and Cakes: An array of exciting and decorative cupcakes (this is the book if you like incredible icings or toppings). Ive not seen this book in real life but the coca cola cupcakes look yum (involves cola jelly sweets)
Green and Blacks Chocolate recipes: Its all about chocolate from tarts to biscuits
Sweet by Levi Roots: This book isn’t out yet but the idea of Almond Cake with Lime and Cardamom Syrup sounds good to me!
Another not yet released yet is the Hairy Bikers Big Book of Baking which is bound to be good and Im hoping is a tie in to a telly series. In the meantime they have a Perfect Pies book which includes recipes for both sweet and savoury pies
And if you want to spark their interest at an early age theres always Spot Bakes a Cake
All images from Amazon